| Titel | The Line-Up Song (174s) |
| Agentur | FP7/CAI |
| Kampagne | Coke Acn |
| Werbende | Coca-Cola Company |
| Marke | Coke Red |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | Getting Egyptians to memorize their team and its line up fast was the challenge we were facing, amidst a competitive landscape that would have every brand across industries communicating mega messages around the championship and its stars. How could we get our tribute to stand out while others were spending millions on footballers and sponsorships? We needed our music to be extremely catchy, so catchy that every man, woman and yes child could pick it up. It needed to be as easy as an old nursery rhyme. In fact, it was just that. We purposely chose an iconic nursery rhyme that all Egyptians grew up memorizing, knowing that this would be the easiest way to get people to remember our lyrics, and accordingly, the team line up. |
| Medientyp | Fernsehen |
| Länge | |
| Creative Director | Maged Nassar |
| Regisseur | Maged Nassar |
| Kolorist | Karim Mira |
| Cutter | Amr Rabee |
| Executive Creative Director | Ahmed Hafez Youness |
| Produzent | Inas Nagy |
| Grafik-Designer | Mohamed Abdel Hamid |
| Creative Director | Rami El Kerdani |
| Business-Manager | Ahmed Fayez |
| Texter | Rana Kahiry |
| Etatdirektor | Sara Sherif |
| Grafik-Designer | Mostafa Abdelmawla |
| Account Supervisor | Ahmed El Shimy |
| Account Executive | Aslan Tarek |
| Account Executive | Hend Ali |
| Produzent | Moayad El Shenawy |
| Art Director | Assem Ali |
| Executive Producer | Begad Omran |
| Produzent | Ahmed Azmi |
| Herstellungsleiter | Naga Faied |
| Komponist | Wael Alaa |
| Ausstattung/Styling | Nada Adel |
| Singer/Songwriter | Mohamed ELGhamrawy |
| Direktor Fotografie | Ahmed El Morsy |
| Stylist | Nada Adel |
| Produktionsfirma | Bigfoot |
| Produktionsleitung | Heba Radwan |
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