The Home Office - "Offer"

FCB London

FCB London London, Großbritannien

180

Titel	Offer
Agentur	FCB London
Kampagne	Stop! Think Fraud
Werbende	The Home Office
Marke	The Home Office
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Regierungen und andere Institutionen
Story	Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales.
Medientyp	Interaktiv
Mehr Informationen	gov.uk/Stop ThinkFraud
Creative Director	Jess Giles
Creative Director	Austin Hamilton
Texter	Jonathan Thake
Texter	Simon Mannion
Kaufmännischer Geschäftsführer	Emily Whiteaway
Etatdirektor	Lotte Good
Etatdirektor	Lara Ashman
Kundenbetreuer	Pooja Daswani
Strategist	Guy Peters
Agency Producer	Stephanie Cleak
Fotograf	Stuart Mcclymont
Produzent	Nick Papworth
Produzent	Dave Treagust
Cutter	Laurence Halstead
Post-Produktion	Ben Robards
Head of Design	Becci Salmon
Designer	Dante Attuoni