| Titel | The Campaign That Never Saw The Light |
| Agentur | J. Walter Thompson Riyadh |
| Kampagne | The Campaign That Never Saw The Light |
| Werbende | Saudi Telecom Company |
| Marke | Saudi Telecom Company |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Telekommunikation |
| Story | Saudis are known for being a nocturnal society. So when we wanted to promote STC’s full customer service app ‘MySTC’, we thought of taking over the night through contextual & timely messages - that popped up at night and disappeared during the day - to remind our customers that they can fulfill their requests on MySTC just when our customers thought that we stopped operating. So if someone was cruising at night, we used LEDs & billboards with a message: No one is open at this hour; but we are. MySTC, your store around the clock. If someone is on Facebook, our message was: Friend’s all asleep? We are here for you. Through a barrage of nighttime messages on several channels, that were cheaper to execute as it avoided primetime hours, we used the night to save the day at a minimal cost & with immense success |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creation Officer | Chafic Haddad |
| Executive Creative Director | Rayyan Aoun |
| Creative Director | Amr Wagih Mergawi |
| Texter | Maian Alken |
| Art Director | Jean Al Azar |
| Art Director | Max Dipasupil |
| Planning Director | Dana al Kutoubi |
| Business-Manager | Jad Haddad |
| Kundenbetreuer | Maan Gelidan |
| Marketing Manager | Ahmed Alsahhaf |
| Leitung Digitale Medien | Naif Alqazlan |
| Digital Media | Abdullah Alotaibi |
| Art Director | Firas Ghannam |
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ALLE SEHENAkhou Nora
- MARKE:
- Saudi Telecom Company
- AGENTUR:
- J. Walter Thompson Riyadh