Marco Kicken
Digital Campaign Architect at Holland Casino
Amsterdam, Niederlande
TitelTramroulette
Agentur
Kampagne Tramroulette
Werbende Holland Casino
Marke Holland Casino
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Lotterie & Glücksspiele
Story How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
Medientyp Außenwerbung
Länge
Creative Director
Creative Director
Art Director
Art Director
Texter
Texter
Designer
Agency Producer
Produktionsfirma
Produktionsfirma
Regisseur
Fotograf
Fotograf Wouter Koomen
Fotograf Mink Pinster
Fotograf
Cutter Frits-Jan Smit
Ton
Musik
Technical Design Supervisor
Technical Design Supervisor
Technical Design Supervisor
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's