Modelo - "The Fight for the Perfect Reward"

Ogilvy Chicago

Ogilvy Chicago Chicago, Vereinigte Staaten von Amerika

6741

Marke: Modelo
Länder: Vereinigte Staaten von Amerika

Werbende: Grupo Modelo

Titel	The Fight for the Perfect Reward
Agentur	Ogilvy Chicago
Kampagne	Brewed With A Fighting Spirit.
Werbende	Grupo Modelo
Marke	Modelo
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 4
Geschäftsbereich	Spirituosen
Story	The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.”
Medientyp	Fernsehen
Länge	15 seconds
Art Director	Pat Seidel
Stellvertretender Creative Director	Pat Seidel
Stellvertretender Creative Director	Chris Rose
Texter	Chris Rose
Creative Director	Sam Spratlin
Creative Director	Kyle McCarthy
Executive Creative Director	Joe Sciarrotta
Produzent	Will Meyers
Produktionsfirma	Identity
Regisseur	Sergio Bosatra
Executive Producer	Alana Hearn
Executive Producer	Joe Masi
Produktionsleitung	Kyle Schuerger
Herstellungsleiter	Stephanie Bruni
Direktor Fotografie	Jeanne Vienne
Redaktionsbüro	Cutters Chicago
Cutter	Nadav Kurtz
Filmproduzent/Produzent	Heather Richardson
Tonstudio	Beta Petrol
Executive Producer	Dayna Turcotte
Sounddesigner	Andy Brohard