| Titel | Durex Jeans |
| Agentur | Havas India |
| Kampagne | Durex Jeans |
| Werbende | Reckitt Benckiser |
| Marke | Durex |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 3 |
| Geschäftsbereich | Verhütungsmittel, Präservative & Schwangerschaftstests |
| Story | Durex has created a condom designed to fit snugly and subtly into the pockets of India’s younger generation, who, while confident about swiping left on Tinder, are often too nervous to carry sexual protection around with them due to perceived societal taboos. Combatting that fear, the Reckitt Benckiser brand has launched a lighthearted campaign to promote its new range of Durex Jeans – condoms that both blend into the blue fabric and slide perfectly into a denim pocket. |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Nima Namchu |
| Executive Creative Director | Navin Theeng |
| Creative Director | Priyank Narain |
| Creative Director | Ajay Sharma |
| Stellvertretender Creative Director | Sanjay Chakravorty |
| Kreative Leitung | Atin Ahluwalia |
| Art Director | Abhishek Anand Jr. |
| Executive Strategy Director | Shubhrojyoti Roy |
| Strategieplaner | Sarthak Ranka |
| Etatdirektor | Lokesh Sah |
| Direktor Kundenservice | Shweta Raina |
| Associate Account Manager | Srishti Tomar |
| Account Executive | Abhishek Anuj |