Titel | Valspar Colors Le Blanc |
Agentur | Change, an FCB alliance |
Kampagne | Valspar Colors Le Blanc |
Werbende | Valspar |
Marke | Valspar |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
Geschäftsbereich | Farben, Holzschützprodukte, Pinseln, Klebemittel |
Story | To highlight its arrival in France, Change relied on Valspar's unique promise: "colour you can trust" with the brand's money-back guarantee if you’re not satisfied with your choice. To create an echo around this launch, Valspar invested the French town of Le Blanc in the Centre-Val de Loire region and gave it some colour ! How ? By offering the commune of Le Blanc the opportunity to brighten its colours. Valspar has coloured the walls of Le Blanc: schools, gymnasiums, housing estates, bedrooms, everything has been done to bring colour and cheerfulness to the town. Change agency is advising the Valspar paint brand on communication and is orchestrating its launch in France exclusively at Castorama. |
Medientyp | Fernsehen |
Länge | |
Executive Creative Director | Samy Benama |
Executive Creative Director | Damien Guiol |
Texter | Emile dOrsay |
Art Director | Basile Protat |
Stellvertretender Art Director | Benjamin Lange |
Produktionsleitung | Elodie Andurand |
General Director | Laure Poquet |
Associate Director | Vincent Touchard |
Etatdirektor | Julien CASSAR |
Produktionsfirma | HVH Productions |
Regisseur | Stéphane Barbato |
Filmproduzent/Produzent | Boris Vassalo |
Produktionsleitung | Charles Pugliesi-Conti |
Ton | THE Sound Production |