Spa - "Placeb’eau"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Belgien

Awards

1317

Marke: Spa
Länder: Belgien

Werbende: Spadel

Titel	Placeb’eau
Agentur	Happiness Brussels, an FCB Alliance
Kampagne	Placeb’eau
Werbende	Spadel
Marke	Spa
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Mineral- & Sprudelwasser
Philosophie	Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels.
Medientyp	Integrated Media/360 Activation
Länge	47 seconds
Werbeleiter	Mélanie Decelle
Werbeleiter	Séverine Du Champs
Werbeleiter	Zocha Mikolajczyk
Werbeleiter	Marianne Van Lathem
Werbeleiter	Tamara Daumerie
Executive Creative Management	Karen Corrigan
Chief Creative Officer	Geoffrey Hantson
Executive Creative Director	Philippe Fass
Creative Content Director	Jil Dockx
Creative Content Director	Lode Vochten
Strategic Director	Isabelle Koelman
Connectivity Planner	Marine Vandenplas
Konzept	Isabel Snellen
Konzept	Frederik Clarysse
Content	Brent Roofthooft
Texter	Stéphane Opdenbosch
Texter	Dee Verwaertermeulen
Texter	Elmer Tazartez
Kaufmännischer Geschäftsführer	Kris Van Den Brandt
Kundenbetreuung	Stef Cuypers
Kundenbetreuung	Emmanuelle Hoet
Kundenbetreuung	Yente Janssen
Art Director	Iliana Couvez
Head of Design	Dries Lauwers
Grafik-Designer	Lore Snauwaert
Grafik-Designer	Karel Chanterie
Grafik-Designer	Jonathan Kalifat
DTP	Loïc Lenoble
Produktionsleitung	Bart Vande Maele
Produktionsleitung	Arthur De Wachter
Head of Motion	Remke Faber
Motion Designer	Simon Schuurman
Motion Designer	Bart Callaerts
Direktor Fotografie	Thomas Ost
Regisseur	Simon Schuurman