Titel | The Rough Guide to Xbox |
Agentur | McCann London |
Kampagne | The Rough Guide to Xbox |
Werbende | Microsoft |
Marke | Xbox |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 1 |
Geschäftsbereich | Videospielekonsolen |
Philosophie | Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass. The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home. |
Medientyp | Branded Book |
President & Chief Creative Officer | Rob Doubal |
President & Chief Creative Officer | Laurence Thomson |
Executive Creative Director | Jamie Mietz |
Executive Creative Director | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
Regisseur | Jim Nilsson |
Regisseur | Jacob Bjordal |
Senior Creative | Juan Peirano |
Senior Creative | Hetu Negri |
Head of Strategy | Karen Crum |
Senior Planner | James Appleby |
Head of Art | Dan Howarth |
Designer | Matthew Thomas |
Designer | Angelika Juszczyk |
Projektleiter | Clare Prager |
Projektmanager | Anna Curtis |
Senior Project Manager | Hannah Graff |
EVP and CCO | Rob Smith |
Geschäftsführender Teilhaber | Sailesh Jani |
Senior Account Director | Nicole Robinson-Spaude |
Etatdirektor | Melanie Vickers |
Kundenbetreuer | Anastasia Imam |
Account Executive | Eloise Thompson |
Leitender Produktionsverantwortlicher | Sergio Lopez |
Executive Producer | Kin-man Ly |
Head of Studio | Ellis Faint |
Produzent | Alex Dougan |
Junior Producer | Aurelija Salickaite |
Druck-Produzent | Steve Tester |
Produzent | Jamie Cooper |
Regisseur | Ben Twiston-Davies |
Produktionsfirma | Fire without Smoke |
Post-Produktion | Craft London |
Publizist | Rough Guides |
Partnerships Agency | MIAI |
PR Agency | Assembly |