MIFF - "Directed From Memory/Made From Memory"

McCann Melbourne

McCann Melbourne Melbourne, Australien

Awards

11713

Marke: MIFF
Länder: Australien

Werbende: Melbourne International Film Festival

Titel	Directed From Memory/Made From Memory
Agentur	McCann Melbourne
Kampagne	Digital Puppetry
Werbende	Melbourne International Film Festival
Marke	MIFF
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 7
Geschäftsbereich	Festivals & Messen
Story	The campaign launched with edms and social posts to the festival's existing fan base. To reinvigorate their interest in the festival we asked them for their strongest and favorite film memories from previous festivals. We then announced a social promotion that invited people to submit memories to have them turned into a short film. One memory was selected. Using a production company's equipment, our winner then began remaking his favourite scene from memory. This journey was filmed and used as online content, directing users to book their tickets. The film itself played at the festival's opening night.
Medientyp	Case Study
Länge	127 seconds
Produktionsfirma	AIRBAG
Geschäftsführer	Adrian Mills
Chief Creative Officer	Pat Baron
Executive Creative Director	Matt Lawson
Texter	Chesney Payet
Texter	Charles Baylis
Art Director	Corey Thorn
Etatdirektor	Alex Haigh
Etatdirektor	Emma Van Den Berg
Social Director	Chris Baker
Director of Broadcast	Victoria Conners-Bell
Agency Producer	Simone Greentree
Geschäftsführender Teilhaber	Adrian Bosich
Regisseur	Stephen Mccallum
Regisseur	Keith Groves
Direktor Fotografie	Adam Howden
Produzent	Johanna Rayner
Cutter	Graeme Pereira
Post-Produktion	Nick Wright
Kolorist	Cj Dobson
Spezialeffekte	Big Photographic
Produzent	Alastair Coe
Illustrator	Adrian Johnson
Tonproduktion	Final Sound
Tonproduktion	Triple R
Sounddesigner	Paul Shanahan
Audio-Postproduktion	Laura Hesse
Komponist	Paul Shanahan