| Titel | Grey things |
| Agentur | Buzzman |
| Kampagne | Burger King x Les Papillons |
| Werbende | Burger King X Les Papillons |
| Marke | Burger King X Les Papillons |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 11 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | After #Anti2010 and the Notifications activation, BURGER KING® is continuing to take a stand for the 3rd year in a row. To mark the national day against school bullying, BURGER KING® has partnered with the charity Les Papillons to launch a brand new awareness campaign designed by Buzzman. In France, 1 in 10 children are a victim of bullying. That’s a huge number; one that everyone should be aware of to grasp just how bad the situation is. To make sure the largest audience gets the message, BURGER KING® has decided to use its brand, its restaurants and its social networks to launch an awareness-raising campaign. And it all began on 8 November, the day before anti-bullying day, when a letter in the BURGER KING® logo strangely turned gray on all its social networks. Yesterday, a letter was appear in gray on some of its restaurant windows. Inside the restaurants, for every 10 tables, every 10 self-checkout machines, every 10 crowns, every ten bags, 1 turned gray. All of this has probably jumped out at you. We did it to show you that you may be missing something. 1 gray object in 10 is noticeable. 1 child in 10 who is a victim of bullying, much less so. In addition to this awareness-raising campaign, BURGER KING® is once again making a commitment to the charity Les Papillons, which fights against the bullying of children all year round, by donating all profits from the King Junior menus sold on 9 November 2023 (national day against bullying at school). An awareness campaign visible in BURGER KING® restaurants and on its social networks from 8 to 9 November. |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | https://www.associationlespapillons.org/ |
| Executive Creative Director | Georges Mohammed-Chérif |
| President | Georges Mohammed-Chérif |
| Vice President (VP) | Thomas Granger |
| Geschäftsführer | Julien Levilain |
| Creative Director | Patrice Lucet |
| Creative Director | David Dérouët |
| Art Director | Thibault Picot |
| Art Director | Yvonnick le Bruchec |
| Texter | Thibault Picot |
| Texter | Yvonnick le Bruchec |
| Associate Director | Loïc Coelho |
| Etatdirektor | Fany Maupou |
| Kundenbetreuer | Agathe Coquillon |
| Head of Social Media | Media Pierre Guengant |
| Social media consultant | Félix Brunot |
| Social media consultant | Elisabeth Royo |
| Communications Director | Renaudineau Paul |
| Produktionsleitung | Vanessa Barbel |
| Production Team | Saveria Besset |
| Regisseur | Raphael Vandenbussche |
| Executive Production Director | Constance Pentier |
| Produktionsfirma | PAUME |
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