| Titel | Personal Innovation Act |
| Agentur | Six Tokyo |
| Kampagne | Personal Innovation Act |
| Werbende | Softbank |
| Marke | Softbank |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 5 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | With the advent of smartphones, sharing children’s growth in real-time has become popular in japan.yet most grandparents, the people that we want to share it with the most, remain disconnected as they are unable to use them. So, japanese smartphone carrier softbank thought to develop prototype products for sharing daily life without smartphones. We updated the items that seniors were familiar with.we created prototypes that maintained analog interfaces while enabling digital communication for sharing the grandchildren’s growth. We made a total of 6 prototype products and installed them in a real household. We created a perception change by showing that there are innovations where technology draws closer to each person’s life, rather than people keeping up with technology’s evolution. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | AOI Pro. Inc. |
| Executive Creative Director | Takeshi Nozoe |
| Creative Director | Keiichi Motoyama |
| Texter | Hitoshi Sakamoto |
| Texter | Ryoji Takahashi |
| Art Director | Koichi Kosugi |
| Technischer Direktor | Toshiyuki Hashimoto |
| Programmierer | Osamu Iwasaki |
| Programmierer | Hisaki Ito |
| Programmierer | Omohiro Akagawa |
| Programmierer | Seiya Nakano |
| Programmierer | Nomura Miki |
| Programmierer | Hiroki Yamada |
| Programmierer | Yoshihito Nakanishi |
| Programmierer | Takahiro Hirata |
| Multimedia-Designer | Yurie Oka |
| Interactive Production | Hakuhodo I-Studio |
| Etatdirektor | Genjyun Kang |
| Kundenbetreuer | Takashi Kusumi |
| Produktionsfirma | Hakuhodo |
| Account Executive | Takayoshi Terui |
| Account Executive | Koichi Furuya |
| Executive Production Director | Kazuhiko Kawashita |
| Media Director | Genta Muto |
| Etat-Planer | Yota Akiyama |
| Strategieplaner | Tomohiro Oota |
| Etat-Planer | Yuta Okuyama |
| Etat-Planer | Yu Kato |
| Regisseur | Shohei Goto |
| Direktor Fotografie | Ryo Ishida |
| Gaffer | Keisuke Kamiyama |
| Executive Producer | Hisaya Kato |
| Produzent | Kazuki Sato |
| Produktionsmanager | Hisato Yamada |
| Produktionsmanager | Yasueda Shinsuke |
| Produktionsdesigner | Naoyuki Hashimoto |
| Produktionsfirma | Magenta Wall Design |
| Make-Up Artist | Maehara Rina |
| Ausstattung/Styling | Yamada Naoki |
| Coordinator | Shingo Sato |
| Post-Produktion | Qtec |
| Cutter | Hayato Kai |
| Cutter | Takuya Yokoyama |
| Cutter | Norichika Kuroda |
| Kolorist | Masahiro Ishiyama |
| Flame Artist | Katsunori Ota |
| Tonproduktion | Otoco |
| Mixer | Hiromine Tanaka |
| Audio Village / Sound Studio Producer | Shotaro Tsurumaru |
| Mixer | Akira Osabe |