IKEA - "Ikea responds to Balenciaga"

ACNE

ACNE London, Großbritannien

Awards

11327

Marke: IKEA
Länder: Schweden

Werbende: IKEA

Titel	Ikea responds to Balenciaga
Brief	Ikea’s blue "Frakta" plastic bag is used by millions of people. When social media drew attention to the big similarities between it and a bag from luxury brand Balenciaga, Ikea responded to the discussion taking place online. Playing the role of the original designer of big blue totes, it released a guide on how to identify an original Frakta bag and jumped right into the conversation. When luxury fashion house Balenciaga released a blue handbag that bore an uncanny resemblance to the iconic Ikea shopping bag, the Swedish retailer decided to make the most of the situation. Using photos shot by a professional fashion photographer, Ikea provided a true public service: how to identify a real Frakta bag vs. the knockoff. Tip: one surefire way is to throw it into the dirt then rise it off with a garden hose.
Agentur	ACNE
Kampagne	Ikea responds to Balenciaga
Werbende	IKEA
Marke	IKEA
Posted	JunI 2017
Geschäftsbereich	Möbel
Story	IKEA’s blue plastic bag, FRAKTA is used by millions of people and part of popular culture. A statement demonstrated when social media drew attention to big similarities between it and the one from Balenciaga. We decided to flirt back with an instant response to the discussion taking place online. Playing the role of original designer and innovator of big blue totes, we released a guide on how to identify an original FRAKTA bag and jumped right into the conversation.
Medientyp	Interaktiv
Länge	92 seconds
Creative Director	Johan Bello
Creative Director	Morten Kjaer
Texter	Joel Lindblad
Texter	David Aronson
Art Director	Tiago Pinho
Art Director	Isaac Bonnier
Fotograf	Anders Kylberg
Regisseur	Josef Holmgren
Regisseur	Simon Saarinen
Etatdirektor	Lovisa Friman Bendz
Werbeleiter	Louice Alvarsson
Werbeleiter	Simone Page
Produktionsfirma	Acne Production