Artem Sinyavskiy
Chief Creative Officer at Marvelous
Moscow, Russland
TitelGuilty Clothes
Agentur
Kampagne Guilty Clothes
Werbende The Survivors Trust Cymru
Marke The Survivors Trust
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 4
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims.
Medientyp Case Study
Länge
Chief Creative Officer
Texter
Art Director
Leiter Creative Group
Strategist
Designer
Designer
Designer
Produktionsfirma
Produzent
Filmproduzent/Produzent
Executive Producer

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