Audi Norge - "Electric Story "

POL Oslo

POL Oslo Oslo, Norwegen

Awards

13181

Marke: Audi Norge
Länder: Norwegen

Werbende: Audi

Titel	Electric Story
Agentur	POL Oslo
Kampagne	Electric Story
Werbende	Audi
Marke	Audi Norge
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 10
Geschäftsbereich	Autos
Story	Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Medientyp	Internet-Film
Länge	67 seconds
Marketing Manager	Tommy Bækkevold Jensen
Director of Public Relations	Øyvind Rognlien Skovli
Digital Content Lead	Dan Ruben Johansen
Etatdirektor	Kjetil Botten Skogly
Kundenbetreuer	Emma Karlsson
Texter	Petter Bryde
Art Director	Thorbjørn Ruud
Grafik-Designer	Ole Jakob Bøe Skattum
Produktionsfirma	DVA
Regisseur	Christoffer von Reis
Executive Producer	Anna Adamson
Creative Director	Bo Gustafsson