Cbeebies - "Everyones Welcome"

Accenture Song

Accenture Song London, Großbritannien

17817

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Cbeebies
Länder: Großbritannien

Werbende: BBC

Titel	Everyones Welcome
Agentur	Accenture Song
Kampagne	Everyone's Welcome
Werbende	BBC
Marke	Cbeebies
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 6
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.
Medientyp	Fernsehen
Länge	30 seconds
Produktionsfirma	Smuggler
Executive Creative Director	Adam Kean
Executive Creative Director	Dickie Connell
Texter	Rachel Holding
Art Director	Dan Leppanen
Etat-Planer	Claire Taylor
Agency Producer	Ben Catford
Kaufmännischer Geschäftsführer	Charlotte Hodgson
Etatdirektor	Kate Fitzgerald
Kundenbetreuer	Sophie Coyne
Regisseur	Josh Neale
Filmproduzent/Produzent	Nick Fewtrell
Produktionsmanager	Polly Leach
Direktor Fotografie	David Proctor
Assistant Director	Simon Ashen
Cutter	Eve Ashwell
Spezialeffekte	Moving Picture Company
Spezialeffekte	Ryan Handcock
Kolorist	Richard Fearion
Tonstudio	Alex Wilson-Thame
Komponist	Mat Davidson