| Titel | Echo |
| Agentur | Voskhod |
| Kampagne | Everybody Loves Crabs |
| Werbende | Viciunai |
| Marke | VICI |
| Posted | September 2017 |
| Geschäftsbereich | Fischkonserven |
| Story | In a world where things are changing every second, where people can’t find understanding in anything - from religion to culture - there’s one thing that unites all of us. A research conducted by Voskhod confirmed: 89% of people love crabs! No matter who you are or what you do - you will love VICI, the only crabsticks with real crab meat in Russia! |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Andrey Gubaydullin |
| Texter | Anton Rozhin |
| Texter | Daria Ovechkina |
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