NZ TRANSPORT AGENCY - "Rat's Tale"

Finch

Finch Sydney, Australien

Awards

8631

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: NZ TRANSPORT AGENCY
Länder: Australien

Werbende: New Zealand Transport Agency

Titel	Rat's Tale
Agentur	Finch
Kampagne	Rat's Tale
Werbende	New Zealand Transport Agency
Marke	NZ TRANSPORT AGENCY
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 6
Geschäftsbereich	Verkehrssicherheit
Philosophie	The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.
Ergebnis	We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.
Medientyp	Fernsehen
Länge	90 seconds
Executive Creative Director	Brigid Alkema
Geschäftsführer	Brett Hoskin
Creative Director	Emily Beautrais
Creative	Frances Cooke
Creative	Josh Stuart
Geschäftsführender Teilhaber	Linda Major
Strategist	Bethany Omeri
Business-Manager	Matt Barnes
Projektmanager	Robbie Allen
Design Researcher	Ursula Nichols
Head of Content Production	Christina Hazard
Director	Nick Ball
Producer	Camilla Mazzaferro
Executive Producer	Karen Bryson
Bild und Kamera	Lachlan Milne
Produktionsdesigner	Neville Stevenson
Kostüme	Kylee Strathdee
Cutter	Jo Scott
Colourist	Trish Cahill
Agency Sound Mix	Paul Stent
Director of TV Trading	Hilary Yiasoumi
Strategieplaner	Jake Firman
Etatdirektor	Ros Ross