Maru Sokolowski
Global Head of Creative Excellence at Grey Brasil
São Paulo, Brasilien
TitelSightwalks
Agentur
Kampagne Sightwalks
Werbende Unacem
Marke Cemento Sol
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 4
Geschäftsbereich Immobilien
Story We designed a new tactile signage for the visually impaired people to find venues with complete independence. This is a new vocabulary system that allows visually impaired people to recognize exactly what type of basic services or business is in front of them just by tapping the sidewalk with their cane. So, they no longer need to rely on assistance from others, enabling them to move around with greater autonomy. The project is open-source to help millions of people worldwide.
Medientyp Case Study
Länge
Global Chief Creative Officer
Kreativvorstand
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Account Supervisor
Produktionsleitung
Head of Content
Kreativpartner
Global Chief Creative Officer
CEO Creative Chairman
Chief Creative Officer
Creative Director
Creative Director
Art Director
Account Supervisor
Produktionsleitung
Owner/CCO
General Account Manager
Etatdirektor
Account Executive
Account Executive
Planungsleiter
Produktionsleitung
Content
Designer

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