| Titel | MA |
| Agentur | Publicis One |
| Kampagne | MA |
| Werbende | McDonald's |
| Marke | McDonald's Mother Day |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 5 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Slogan | MA Mother's day |
| Story | “MA” is the most loving way to say “mom” in Spanish. So we took it to our facades to celebrate moms, by turning off the lights of our signs, except for two letters: M and A. With this tribute we surprised all Ecuadorian moms on their day. |
| Medientyp | Außenwerbung |
| Länge | |
| Executive Creative Director | Jairo Lezaca |
| Creative Director | Patricio Bruno |
| Creative Director | Pablo Naval |
| Creative | Alejandro Bottas |
| Creative | Fabian Chimbo |
| Agency Producer | Valentina Arria |
| Account Director | Moises Acosta |
| Client Team Director | Kleber Molina |
| Strategieplaner | Gabriela Pérez |
| General Manager | Cesar Bettencourt |
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