Home Centre - "The Homecoming"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, Vereinigte Arabische Emirate

Awards

4487

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Home Centre
Länder: Vereinigte Arabische Emirate

Werbende: Home Centre

Titel	The Homecoming
Agentur	Leo Burnett Middle East & North Africa
Kampagne	The Homecoming
Werbende	Home Centre
Marke	Home Centre
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 12
Geschäftsbereich	Haushaltsgeräte, Möbel & Gartenbedarf
Story	The film is a story about an Arab couple falling in love and the ups and downs that come in anyone's journey of falling in love. But this short film is not a film that's just about that couple falling in love with each other. It's also about them falling in love with an idea and a concept that is a major cultural and societal taboo in the Middle East region. Hence, no one and no brand has really talked about or endorsed it in the region.
Philosophie	Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative. The film aims to break those taboos and misperceptions and it is THE film that has launched a region-wise initiative to help those parents who can't have children as well as those parents who have children but want to adopt and foster, feel inspired as well as enabled to adopt and foster. It's to let them know they should and that they can.
Medientyp	Internet-Film
Länge	210 seconds
Soundtrack	Can't Help Falling in Love
Mehr Informationen	https://thehomecoming.me
Chief Executive Officer (CEO)	Bassel Kakish
Chief Creative Officer	Kalpesh Patankar
Leiter Strategie	Tahaab Rais
Produktionsleitung	Shereen Mostafa
Creative Director	Kapil Bhimekar
Stellvertretender Creative Director	Farhan Siddiqui
Manager, Strategy & Insights	Anna Sadykova
Agency Producer	Judy Lamaa
Manager, Communications Consultancy	Maria Jabbour
Manager, Communications Consultancy	Nourhan El Geneidy
Produktionsfirma	Prodigious MEA
Regisseur	Tahaab Rais
Story & Screeplay	Tahaab Rais
Direktor Fotografie	Aeyaz Hasn
Chief Executive Officer (CEO)	Sami Saleh
Director of Production Operations	Myriam Abi Wardeh
Executive Producer	Naji Bechara
Filmproduzent/Produzent	Marie-Noel Bou Haila
Assistant Director	Remy Haddad
Casting	Rita Gergess
Schauspieler	Basmaa Baydoun
Schauspieler	Elias Zayek
Art Director	Charbel Zgheib
Wardrobe	Michella Bteiche
Makeup artist	Jean-Pierre Ghosn
Produktionsmanager	Elie Deek
Focus Puller	Joseph Kfoury
Grip	Elie Eid
Runner	Hussein Dia
Location	Picture House Lebanon
Post-Produktion	Optix
Post Production Supervisor	Nayla Chacra
Post-Produktion	Megan Markel
Cutter	Neda Zag
Cutter	Cold-Cutz
Kolorist	Karim Mira
Kolorist	LZRD
Post-Produktion	Eddy Farah
Sänger	Alyssa Baker
Musik	Seppl Kretz
Musik	Gyo Kretz
Musik	Michael Bertoldini
Musik	Magma Music
Sound Engineer	Chris Atkins
Sound Engineer	Joe Dickinson
Werbeleiter	Sameer Jain
Werbeleiter	Siddarth Sivaprakash
Werbeleiter	Atharv Ruparel
Werbeleiter	Hassaan Khan
Werbeleiter	Deviani Rao
Werbeleiter	Abbas Nashrulla
Werbeleiter	Minna Pauly
Werbeleiter	Rinesha Nikam
Werbeleiter	Kamila Walter
Werbeleiter	Hala Domlog
Werbeleiter	Allan Cablao
Werbeleiter	Ronald Patricio