Directeur Général Adjoint en charge des Stratégies
at
McCANN Worldgroup
Paris, Frankreich
| Titel | Street-vet |
| Agentur | McCann Paris |
| Kampagne | Street-vet |
| Werbende | Nestlé Purina PetCare |
| Marke | Purina |
| Posted | JunI 2019 |
| Geschäftsbereich | Tierfutter, Tierpflegeprodukte & Dienstleistungen |
| Story | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | CRAFT |
| Executive Creative Director | Riccardo Fregoso |
| President | Riccardo Fregoso |
| Executive Creative Director | Julien Chiapolini |
| Creative Director | Cédric Astrella |
| Creative Director | Sébastien Boutebel |
| Art Director | Philippe Puech |
| Art Director | Lauren Haberfield |
| Art Director | Adriana Luzzatto |
| Texter | Clément Le Bars |
| Chief Executive Officer (CEO) | Bruno Tallent |
| Business Leader | Cédric Vanhoutte |
| Deputy General Manager in charge of Strategy | Erik Bertin |
| Strategieplaner | Caitlin Bishop |
| Motion Design Lead | Valentin Audubon |
| Motion Designer | Karim Victorin |
| Motion Designer | Valentin Audubon |
| Regisseur | Jefferson Lellouche |
| Produktionsleitung | Yannis Cullaz |
| Agentur TV-Produzent | Arnaud Lemens |
| Agentur TV-Produzent | Yaël Guetta |
| Produzent Post-Produktion | Caroline de Genis |
| Assistant Producer | Juliette Paille |
| Assistant Producer | Charlotte Goguet |
| Produzent Ton | Isabelle Créchet |
| Regisseur | Mario Schinitakis |
| Executive Producer | Jean-François Bourrel |
| Herstellungsleiter | Maud Folléa |
| Produktionsfirma | Digital District |
| Produzent Post-Produktion | Didier Le Fouet |
| Tonproduktion | The Hot Line |
| Produzent Ton | Aline Bernard |
| Sound Engineer | Adrien Le Blond |
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