The LIV Project - "The game that goes there 2"

Humanaut

Humanaut Chattanooga, Vereinigte Staaten von Amerika

1543

Titel	The game that goes there 2
Agentur	Humanaut
Kampagne	The Game That Goes There
Werbende	The LIV Project
Marke	The LIV Project
Posted	Oktober 2020
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment. The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.
Medientyp	Verpackung, Marke & Design
Texter	Austin Howe
Executive Producer	Dan Jacobs
Chief Creative Director	David Littlejohn
Executive Producer	Tommy Wilson
Illustrator	Bethany Maxfield
Art Director	Steven Preisman
Texter	Steven Preisman
Texter	Emily DeMario
Creative Producer	Jes Shipley