Titel | Sky Sqreening |
Agentur | Serviceplan Group |
Kampagne | Sky Sqreening |
Werbende | Sky |
Marke | Sky Go |
Posted | Juli 2015 |
Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
Story | We approached consumers when they were on the go and targeted their most basic human instinct: Curiosity. We broadcast the Sky exclusive Champions League top match Real Madrid against Schalke 04 live to public digital OoH screens all over Germany. Free for everyone to watch. But: Encoded with the first ever real time adaptive QR code. This innovative technology was developed especially for Sky. It works like a dynamic digital veil: The source video is reduced to black and white color and lower quality, resulting in bigger pixels. Within milliseconds, every video frame is then transcoded into a working high resolution QR code. Resulting in a steady 25 fps stream of working QR codes. That means: You can still see what’s going on – but barely. This effect provoked the deep natural urge to see more. Which was easy, with the content as direct channel: A scan of the QR code stream leads to a mobile site, simulating the Sky Go product experience: See the match in best quality live on your own smartphone. After 5 minutes, the next teasing mechanism came into play: To continue watching, you had to share the promotion with your friends via text message. |
Medientyp | Mobiles Werbung |
Länge | |
Chief Creative Officer | Alexander Schill |
Executive Creative Director | Matthias Harbeck |
Creative Director | Franz Röppischer |
Creative Director | Lorenz Langgartner |
Texter | Florian Daldrup |
Art Director | Damian Sturm |
Art Director | Nicolas Klein |
Etatdirektor | Katrin Eberbach |
Etatdirektor | Florian Franz |
Medienagentur | MediaPlus |
Medienplaner | Lukas Pachoinig |
Produktionsfirma | fireapple |
Filmproduzent/Produzent | Florian Gengnagel |
Regisseur | Tobi Tempel |
Regisseur | Sven Zellner |
Regisseur | Matthias Maercks |
Regisseur | Tilo Haucke |
Cutter | Florian Knab |
Projektmanager | Marc Pech |