| Titel | Adoptify (120s) |
| Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
| Agentur | Serviceplan Campaign X |
| Kampagne | Adoptify |
| Werbende | Tierschutzverein München e.V. |
| Marke | Tierschutzverein München |
| Posted | November 2018 |
| Geschäftsbereich | Tierrechte |
| Story | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
| Medientyp | Interaktiv |
| Produktionsfirma | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Creative Director | Luitgard Hagl |
| Texter | Kornelia Szatko |
| Art Director | Michael Lux |
| Texter | Leon Morelli |
| Etatdirektor | Konstanze Kliesch |
| Technischer Direktor | Felix Koschmidder |
| Technischer Direktor | Heinrich Plener |
| Regisseur | Luis de Maia |
| Executive Producer | Maggy Fischer |
| Executive Producer | Annett Gruenbeck |
| Executive Producer | Maik Schmidt |
| Filmproduzent/Produzent | Nicole Ostermeier |
| Saskia Diers | |
| Cutter | Janine Meyer |
| Cutter | Petra Scherer |
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