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Alexander Schill
Alexander Schill
Global Chief Creative Officer & Partner at Serviceplan Group
Deutschland
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TitelThe Shortcut Billboards
BriefThe Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected.
Agentur
Kampagne The Shortcut Billboards
Werbende BMW
Marke MINI Connected
PostedNovember 2018
Geschäftsbereich Kleinwagen
Story Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead.
Medientyp Ambient
Produktionsfirma
Global Chief Creative Officer
Creative Managing Partner, Germany
Managing Creative Director
Geschäftsführender Teilhaber
Etatdirektor
Kundenbetreuer
Creative Director
Texter
Art Director
Junior Art Director
Geschäftsführer
FFF Producer
Freelance Producer
Chief Executive Officer (CEO)
Regisseur
Produktionsleitung
Produktionsfirma
Herstellungsleiter
Produktionsassistant
Produktionsassistant

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