Currys - "Cash for Trash"

AMV BBDO

AMV BBDO London, Großbritannien

1063

Marke: Currys
Länder: Großbritannien

Werbende: Currys

Titel	Cash for Trash
Agentur	AMV BBDO
Kampagne	Cash for Trash
Werbende	Currys
Marke	Currys
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 8
Geschäftsbereich	Fachgeschäfte
Philosophie	UK leading tech retailer, Currys, has devised a disruptive outdoor campaign with a special build full of old and broken tech. Created by AMV BBDO and Spark Foundry, the innovative billboard launches the retailer’s Cash for Trash initiative. Interactive special build billboards have appeared in London, Leeds and Manchester full of old and broken tech which passers-by can grab on the way past. The out-of-home (OOH) site promotes Currys’ Cash for Trash, an initiative which gives people a minimum of £5 for any old, broken or unused technology they bring into the store. Reactions will be filmed as people pick up items such as a broken toaster or an old mobile, but discover how much it’s worth. With permission, the footage will be shared on social media platforms including Facebook, Instagram, TikTok and Twitter.
Medientyp	Außenwerbung
Werbeleiter	Corin Mills
Chief Creative Officer	Nicholas Hulley
Chief Creative Officer	Nadja Lossgott
Creative Teammitglied	Julia Merino
Creative Teammitglied	Ricardo Porto
Creative Director	Jeremy Tribe
Creative Director	David Westland
Planning Team	Matt Hardisty
Account Management Team	Alex Bird
Account Management Team	Jonny White
Account Management Team	Rebecca Grapiglia
Agency Producer	Sarah Beastall
Medienagentur	Sparks Foundry
Produktionsfirma	Energy
Social Content Production Company	Flare productions
PR Agency	M&C Saatchi Group