| Titel | Dickhead (French) |
| Titel (Originalsprache) | Crétin |
| Agentur | CLM BBDO |
| Kampagne | Everything sounds good with a nice smile - Wm Wrigley Jr. Co. |
| Werbende | Wm Wrigley Jr. Co. |
| Marke | Freedent White |
| Posted | Januar 2007 |
| Geschäftsbereich | Kaugummi |
| Slogan | Everything sounds good with a nice smile |
| Slogan (Originalsprache) | On peut tout dire avec un beau sourire |
| Medientyp | Presse & Publikationen |
| Werbeleiter | Philippe Cubbells |
| Werbeleiter | Emmanuelle Bosc-Haddad |
| Kundenbetreuer | David Leclabart |
| Kundenbetreuer | Jean-Jacques Hubert |
| Creative Director | Gilles Fichteberg |
| Creative Director | Jean-Francois Sacco |
| Art Director | Dimitri Guerassimov |
| Texter | Dimitri Guerassimov |