Decathlon - "Ability Signs"

Rethink Communications Inc.

Rethink Communications Inc. Montreal, Kanada

Awards

1693

Marke: Decathlon
Länder: Kanada

Werbende: Decathlon

Titel	Ability Signs
Brief	Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Agentur	Rethink Communications Inc.
Kampagne	Decathlon Ability Signs
Werbende	Decathlon
Marke	Decathlon
Posted	November 2022
Geschäftsbereich	Fachgeschäfte
Story	Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations.
Medientyp	Außenwerbung
Produktionsfirma	R+D Productions
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Executive Creative Director	Nicolas Quintal
Creative Director	Xavier Blais
Texter	Xavier Blais
Creative Director	Maxime Sauté
Art Director	Maxime Sauté
Art Director	Rachel LeBlanc
Art Director	Ryan Cookish
Leiter Strategie	Sean McDonald
Strategy Director	Pascal Routhier
Interactive Producer	Terri Winter
Interactive Producer	Todd Harrison
Developer	Steve Lam
Designer	Claudia Barberio
Studio Artist	Cadu Rocha
Filmproduzent/Produzent	Sarah Longpré
Filmproduzent/Produzent	Johanne Pelland
Filmproduzent/Produzent	Katia Dupuy
Filmproduzent/Produzent	Samuel Bonneau
Filmproduzent/Produzent	AJ Merrick
Filmproduzent/Produzent	Steph Walker-Wells
Etatdirektor	Alex Lefebvre
Kundenbetreuer	Rose Napoléon
Kundenbetreuer	Aicha Diallo