| Titel | Sports Experts - The Ghosts of the Forum |
| Agentur | Rethink Communications Inc. |
| Kampagne | The Ghosts of the Forum |
| Werbende | FGL Sports Ltee |
| Marke | Sports Experts |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 10 |
| Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
| Slogan | This season, nothing is impossible. |
| Story | The Montreal Canadiens is one of the most awarded sports team ever. With that said, they haven't won the big honours in almost a quarter of a century. With the help of a real paranormal expert, Sports Experts tried to bring back the legendary Ghosts of the Forum and move them to the Bell Centre where the Habs play today. These so called Ghosts are said to be the spectres of deceased players who, according to the legend, would come back from the dead and help the Canadiens at crucial moments. Missed shots, unexpected goal posts, lucky bounces - fans would say they were all the Ghosts work that lead to 24 memorable championships, none of which have been won in the new building. |
| Medientyp | Branded Content |
| Länge | |
| Mehr Informationen | theghostsoftheforum.ca |
| National Creative Director | Ian Grais |
| National Creative Director | Chris Staples |
| Regional Creative Director | Nicolas Quintal |
| Texter | Xavier Blais |
| Art Director | Maxime Sauté |
| Etatdirektor | Alex Lefebvre |
| Strategieplaner | Pascal Routhier |
| Account Supervisor | Alexe Dupont |
| Account Supervisor | Marie-Sarah Bouchard |
| Produktion (Agentur) | Marie-Noëlle Rosso |
| Produktionsfirma | 1ONE Production |
| Regisseur | Anthony Ayotte |
| Produzent | Guillaume Dubois |
| Executive Producer | Jean-René Parenteau |
| Executive Producer | Marc-André Gilbert |
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