| Titel | Anchor Milk Slams Blank Canvas |
| Agentur | Colenso BBDO Auckland |
| Kampagne | Go Strong |
| Werbende | Fonterra Brands |
| Marke | Anchor |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 4 |
| Geschäftsbereich | Milch & Milchprodukte |
| Story | World Champion Slam Poet Harry Baker performs a poem that reframes the ubiquity of milk as a strength – it is a blank canvas that enables teenagers to achieve their potential. Sound design combines sounds familiar with the product, like opening a fridge, with arresting effects to draw young listeners into the fresh, pop-cultural imagery described. |
| Medientyp | Radio |
| Länge | |
| Creative Director | Dave Brady |
| Art Director | Samuel Trimble |
| Texter | Georgia Johnstone |
| Kreativvorstand | Nick Worthington |
| Director of Broadcast | Jen Storey |
| Texter | Harry Baker |
| Global Business Lead | Rachel Morgan |
| Group Business Director | Annabel Rees |
| Kundenbetreuer | Tymon Rackley |
| Planungsleiter | Mylene Ong |
| General Manager | Otavio Faccina |
| Marketing Manager | Kevin Taffs |
| Komponist | Peter Hobbs |
| Motion Design | Jonny Kofoed |
| Produzent | Helen Naulls |
| Chief Marketing Officer (CMO) | Andy Dasgupta |
| Direktor Fotografie | Megan Au |
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- MARKE:
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- AGENTUR:
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