Volkswagen: Floating Passengers - Introducing the new and much bigger Tiguan Allspace by placing 2 extra passengers, well, 'on' the regular Tiguan.
Problem
BRIEF: In 2017 Volkswagen introduced the Tiguan Allspace. A larger Tiguan model with 2 extra seats. Volkswagen asked us to create rumour around the release of the new, and bigger Tiguan Allspace.
Ergebnis
IDEA: We built a construction on the rear end of the current Tiguan and hid it completely underneath prepped clothing. We drove around various towns with the Tiguan and the 2 floating passengers sitting in comfy positions like they were on a backseat. The specially built stunt turned into an online film. Claim: There’s a new and bigger Tiguan coming – The Tiguan Allspace – with 2 extra seats.