Creative
at
Robert/Boisen & Like-minded
Copenhagen Area, Capital Region, Denmark, Dänemark
| Titel | Pay Up, Parents |
| Kampagne | Pay Up, Parents |
| Werbende | WWF |
| Marke | WWF, The Danish National Lottery, Danish Cancer Society, Stofa |
| Posted | Juli 2020 |
| Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
| Philosophie | While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships. |
| Medientyp | Public Relations |
| Länge | |
| Creative Director | Christoffer Fejerskov Boas |
| Creative Director | Klara Vilshammer |
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