Carey - "Life doesn’t need balance"

DDB COLOMBIA

DDB COLOMBIA Bogotá, Kolumbien

9267

Titel	Life doesn’t need balance
Titel (Originalsprache)	Tu Vida No Necesita Equilibrio, Tu Piel Si.
Agentur	DDB COLOMBIA
Kampagne	Life doesn’t need balance
Werbende	Carey
Marke	Carey
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 3
Geschäftsbereich	Kosmetika, Schönheitsprodukte & Parfüms
Slogan	Natural Balance For Your Skin
Story	As we celebrate International Women’s Day, Carey is launching a new campaign that supports women’s liberation from all the pressure imposed by society. This personal care brand wants them to let go of that perfect balance and impulses them to care less about what they have to do, should do or can do with their lives. It’s from this thought that the following powerful message was born: “Life doesn’t need balance. Your skin does.” An invitation to be free and to get rid of all the prejudice and rules about the role of a woman.
Medientyp	Interaktiv
Länge	62 seconds
Chief Executive Officer (CEO)	John Raúl Forero
Chief Creative Officer	John Raúl Forero
Creative Director	Juan Espitia
Creative Director	Juan Fernandez
Texter	Juan Fernandez
Texter	Eduardo Vargas
Texter	Diego Tamayo
Art Director	Juan Espitia
Art Director	Juan Medellín
Kundenbetreuer	Juliana Pérez
Kundenbetreuer	Maji Rojas
Planner	Miguel Bueno
Produzent	Julio Uribe
Produzent Ton	Juan Guillermo Lopez
Produktionsfirma	Los Notarios
Regisseur	Gina Medina
Kolorist	Natalie Pinilla
Kolorist	Patrick Harvey
Casting	Ana María Boada