Titel | SickKids VS: Undeniable (90s) |
Brief | This film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track. |
Agentur | Cossette |
Kampagne | SickKids VS: Undeniable |
Werbende | SickKids Foundation |
Marke | SickKids Foundation |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 10 |
Geschäftsbereich | Krankenhäuse und Klinike |
Story | This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors. |
Medientyp | Fernsehen |
Länge | |
Chief Creative Officer | Carlos Moreno |
Chief Creative Officer | Peter Ignazi |
Creative Director | Craig McIntosh |
Creative Director | Jaimes Zentil |
Texter | Craig McIntosh |
Art Director | Jaimes Zentil |
Designer | Natasha Michalowska |
Agency Producer | Dena Thompson |
Account Supervisor | Olivia Figliomeni |
Etatdirektor | Hanh Vo |
Brand Director | Michelle Perez |
Brand Director | Steve Groh |
Director Strategy | Fernando Aloise |
Leiter Strategie | Jason Chaney |
Produktionsfirma | Skin and Bones Film Company |
Redaktionsbüro | Skin and Bones Film Company |
Regisseur | Mark Zibert |
Direktor Fotografie | Jackson Parrell |
Filmproduzent/Produzent | Dan Ford |
Filmproduzent/Produzent | Liane Thomas |
Filmproduzent/Produzent | Joan Bell |
Cutter | Marka Rankovic |
Music Creative Director | Didier Tovel |