Amber Liu
Chief Executive Officer (CEO) at Amber China
Shanghai, China
TitelAtomic Bomb Pig
Agentur
Kampagne Chop-Chop
Werbende Ammelon Cookware
Marke AMMELOO
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 12
Geschäftsbereich Geschirr und Besteck
Story Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter.
Medientyp Presse & Publikationen
Chief Creative Officer
Chief Executive Officer (CEO)
Creative Director
Creative Director
Creative Director
Art Director
Leiter Creative Group
Leiter Creative Group
Leiter Creative Group
Texter
Illustrator
General Manager
Etatdirektor
Produktionsmanager
Executive Producer

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