Titel | Dynamite Cow |
Agentur | Amber China |
Kampagne | Chop-Chop |
Werbende | Ammelon Cookware |
Marke | AMMELOO |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 12 |
Geschäftsbereich | Geschirr und Besteck |
Story | Ammeloo is an American kitchenware brand trying to make a presence in China. While it was recognised globally for manufacturing top quality products, it wanted to be the preferred kitchenware brand amongst Chinese consumers. In this campaign, we focused on the Ammeloo Chef’s Edition Knife. Made using cutting-edge technology and design, the knife was guaranteed rust-proof, durable and sharp. But with so much competition from many bigger established brands in China, Ammeloo needed a way to cut through the clutter. |
Medientyp | Presse & Publikationen |
Produktionsmanager | Joy Wang |
Leiter Creative Group | Elissa Azizi |
Leiter Creative Group | Qian Wang |
Creative Director | Kidd Zhang |
Creative Director | Willow Yang |
Chief Creative Officer | Tan Chee Keong |
Chief Executive Officer (CEO) | Amber Liu |
Creative Director | Ben Guo |
Art Director | Cone Gong |
Leiter Creative Group | Cs Chong |
Texter | Yujing |
Illustrator | Vince Low Sun Wing |
General Manager | Titan Fu |
Etatdirektor | Eva Shen |
Executive Producer | Ella Cao |