Audi - "MACHINE"

303 MullenLowe

303 MullenLowe Sydney, Australien

Awards

1802

Marke: Audi
Länder: Australien

Werbende: Audi

Titel	MACHINE
Agentur	303 MullenLowe
Kampagne	MACHINE
Werbende	Audi
Marke	Audi
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 1
Geschäftsbereich	Autos
Slogan	Machine documentary about Artificial Intelligence
Story	Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.
Medientyp	Branded Content
Länge	134 seconds
Mehr Informationen	https://machine.movie/#home
Creative Director	Adam Whitehead
Texter	Sean Larkin
Leiter Strategie	Jon McKie
Executive Producer	Nick Cleaver
Executive Producer	Sean McKeever
Senior Brand Marketing Manager	Andrew Younis
Executive Producer	Rob Galluzzo
Regisseur	Justin Krook
Produzent	Michael Hilliard
Bild und Kamera	Anna Howard
Produzent	Luke Mazzaferro
Texter	James Maclurcan
Produzent	Casey Ventura
Cutter	Scott Walmsley
Produzent	Camilla Mazzaferro
Designer	Toby Pike
Komponist	Matteo Zingales
Grafik-Designer	D.A.M
Grafik-Designer	Never Sit Still
Post-Produktion	LUXX
Art	Adam Whitehead
Art Director	Adam Whitehead