Chief Marketing Officer
at
Virgin Blue International Airlines Pty Ltd
Melbourne, Australien
| Titel | Launch |
| Agentur | CHEP Network |
| Kampagne | The World’s Biggest Points Exchange Expo |
| Werbende | Virgin Blue International Airlines Pty Ltd |
| Marke | Velocity Frequent Flyer |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 10 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | Velocity has created an expo to convince Australians that it's best to use their frequent flyer points on holidays - not toasters. |
| Philosophie | The spot, by CHE Proximity, follows the successful ‘Billion Point Giveaway’ campaign, which has achieved numerous accolades this year. Designed to educate Australians that their points are better off with Velocity, the campaign highlights Velocity customers will receive an extra 15% bonus this month. Over 15 films have been created to appear in addressable digital media and on TV, boosted by out of home, display, search and in-airport activity. Both owned and paid media have been planned together to ensure a sequential story unfolds for every viewer no matter what channel they’re in. Addressable channels will allow people to see the most relevant parts of the expo, based on a number of data points including demographics, previous behaviour and interaction with the campaign. Australians will be invited to attend the expo via an online experience, where they can have a ‘conversation’ with a Velocity Valuer about their points. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Marketing Officer (CMO) | Dean Chadwick |
| Executive Creative Director | Ant White |
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