| Titel | Incredible India |
| Agentur | Skylark Productions |
| Kampagne | Incredible India |
| Werbende | CNN |
| Marke | Incredible India |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 10 |
| Geschäftsbereich | Transport, Reise & Tourismus |
| Story | In the latest campaign for Incredible India conceptualized by Skylark Productions and CNN, the communication strategy moves beyond foreign tourists to international professionals. The ad speaks about how there is a lot to discover in India for everyone from an apparel designer, or a travel writer, to even a golfer. |
| Philosophie | When CNN and Create came about with the brief, there was a simple line to keep in mind. “Follow your passion”. India allows you to follow yourpassion. That is how they were basing the concept and film. We made a set of four films with four different semi celebrities from 4 countries. We wanted to keep it real and authentic so decided to cast real people and not actors with their own stories. The idea was a documentary style commercial. |
| Problem | Converging all 4 stories together. There was always this vision we lurked with which we wanted to execute and make. |
| Ergebnis | Extending the same thought of “India allows you to follow your passion”, so come discover an India that will become truly all yours. |
| Medientyp | Infomercial |
| Länge | |
| Mehr Informationen | http://skylarkproductionsindia.in |
| Produktionsfirma | Skylark Productions |
| Executive Producer | Zarah D'Souza |
| Executive Producer | Savio Shenoy |
| Regisseur | Keyur Shah |
| Direktor Fotografie | Shikhar Bhatnagar |
| Produzent | Liyakat Ali |
| Cutter | Shahnawaz Mosani |