Stellvertretender Creative Director
at
Digitas Health LifeBrands
Philadelphia, Vereinigte Staaten von Amerika
| Titel | In My Bag (First Episode) |
| Agentur | Digitas Health LifeBrands |
| Kampagne | In My Bag |
| Werbende | Shire plc |
| Marke | eyelove |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Slogan | #inmybag |
| Story | This series of eight digital shorts features eight pairs of real women meeting for the first time, swapping bags and sharing personal stories. In total, 16 women – 10 of whom are diagnosed with chronic dry eye – swap bags and open up about their lives. In each episode the women reveal unexpected (and expected) items that they carry every day in their bags – from the most common (deodorant, eye drops) to uncommon (a stapler and a full-size pirate toy). |
| Philosophie | Says Victoria Noble, Vice President and Head of Marketing, Ophthalmics, at Shire, “The inspiration for the ‘in my bag’ series came during a Sunday morning texting session with my girlfriend and Consumer Marketing Lead, Michelle Nguyen. As we shared fashion, movies, make-up, health/wellness stuff through video clips we love….we stumbled on the idea of creating testimonials the way we actually share with each other. Authenticity is part of the eyelove brand DNA: a brand built by and for girlfriends. We developed a girlfriend-brand based on what we do as girlfriends – real moments, real voices. ‘in my bag’ captures these moments in a culturally relevant way – making connections that stick.” |
| Medientyp | Internet-Film |
| Länge | |
| Mehr Informationen | https://www.facebook.com/myeyelove/ |
| Senior Vice President, Creative Director | Collette Douaihy |
| Creative Director | Andrew Saucier |
| Stellvertretender Creative Director | Allie Gewertz |
| Stellvertretender Creative Director | Jon Oliver |
| Texter | Brendan Kelly |
| Senior Designer | Lauren Frankowski |
| Vice President, Group Director, Social | Annie Heckenberger |
| Director | Paul Triggiani |
| Cutter | Andrew Weigel |
| Produzent | Janet Bess |
| Sound Design | Clean Cuts |
| Original Music | ScoreAScore |
| Strategy and Content | Jonah Martinson |
| Strategy and Content | Andrew Williams |
| Kundenbetreuung | Kelly Kvitka |
| Kundenbetreuung | Mara Reuter |
| Kundenbetreuung | Alexandra Brown |
| Client Partner | Victoria Noble |
| Client Partner | Michelle Nguyen |
| Client Partner | Lynn Leber |
| Media | Publicis Health Media |
| Produktion (Agentur) | Digitas Health LifeBrands |