Netflix - "Netflix Narcos Manhunt"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Deutschland

Awards

8056

Marke: Netflix
Länder: Deutschland

Werbende: Netflix, Inc.

Titel	Netflix Narcos Manhunt
Agentur	Accenture Song (formerly Kolle Rebbe)
Kampagne	Netflix Narcos Manhunt
Werbende	Netflix, Inc.
Marke	Netflix
Posted	November 2017
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	Data showed that gamers were a relevant target audience for Narcos. But gamers are extremely skeptical when it comes to advertisements in their territory. That’s why we redefined what was possible on the most popular social platform of gamers by creating something that would feel like anything but an advertisement: the first branded live interactive game show on Twitch. Netflix was due to launch the second season of Narcos, their crime thriller based on the hunt for drug lord Pablo Escobar. Data showed the first season was extremely popular amongst gamers in Germany and France, and that’s why we wanted to target them for the new season. We created the first ever branded, live, interactive game show on social media. Four influential gamers, divided into two teams, fought in a real-life hunt to be the first to catch Pablo Escobar. But only with the support of their fans, who could follow the hunt live, did they have a chance of catching him. To reach our target audience we went to the place millions of gamers spend thousands of hours each day - Twitch, the world’s most popular social media platform for gamers. Inspired by the real hunt for Pablo Escobar and set in a replica of the DEA office from the series, the show followed influential gamers competing against each other as DEA agents. Via monitors from the Narcos era, the gamers could interact with their fans throughout the hunt. Only with their fans help did they have a chance of catching Pablo. The 90-minute stunt was live streamed on Twitch, Facebook and YouTube.
Ergebnis	The show reached 1.5+ Million viewers, received over 500,000 online interactions, became a trending topic on Twitter and was covered by some of the biggest gaming portals in Europe.
Medientyp	Fernsehen & Kino
Länge	90 seconds
Name of Social Influencer	Rewinside
Corporate Name of Client (if applicable)	Netflix International B.V.
Film/TV Studio	ACNE
Chief Creative Officer	Fabian Frese
Group Creative Director	Thomas Knüwer
Creative Director	Christoph Bielefeldt
Creative Director	Nicole Holzenkamp
Art Director	Savina Mokreva
Texter	Max Wort
Texter	Fridtjof Vieth
Texter	Joy Chakravorty
Agency Producer	Alexander Schillinsky
Agency Producer	Rachel Hoffmann
Grafik-Designer	Sudarshan Waghmare
Strategic Planning	Tim Keller
Production Company	ACNE
Director	Christian Grund
Director	Johan Robin
Producer	David Skrotzki
Producer	Tim Kruger
Post-Production Company	ACNE
VFX Supervisor	Conrad Schneider
Herstellungsleiter	Töns Brautlecht
Retoucher	Britta Meyer
Media Company	MEC Berlin
Social Media Company	Granny Berlin
Social Media Company	Darewin Berlin