| Titel | Broken Heart (Coeur Brisé) |
| Brief | Your Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'." |
| Agentur |
Media.Monks Paris
|
| Kampagne |
Your Summertime, Your Playlists.
|
| Werbende |
Spotify
|
| Marke |
Spotify
|
| Posted | November 2017 |
| Geschäftsbereich | Einzelhandel, Vertrieb & Gastättengewerbe
|
| Story | Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights. |
| Medientyp |
Außenwerbung
|
| Chief Executive Officer (CEO) |
Wale GBADAMOSI-OYEKANMI
|
| Creative Director |
Damien Foui
|
| Creative Director |
Fabienne Fiorucci
|
| Art Director |
Boris Lavergne
|
| Art Director |
Simon CHENUT
|
| Texter |
Thomas BROUCHON
|
| Texter |
Pierre BOURDIN-SAUVIAC
|
| Etatdirektor |
Edith Chapin
|
| Kundenbetreuung |
Clément CHENIN
|
