Nike - "Further Than Ever"

Wieden+Kennedy

Wieden+Kennedy London, Großbritannien

Awards

6851

Marke: Nike
Länder: Großbritannien

Werbende: Nike

Titel	Further Than Ever
Agentur	Wieden+Kennedy
Kampagne	Further Than Ever
Werbende	Nike
Marke	Nike
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 6
Geschäftsbereich	Mode, Kleidung & Schuhe
Story	Featuring some of the most incredible Chinese athletes... Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport. Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support. Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly. Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness. Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day. Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year. Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days. Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.
Medientyp	Interaktiv
Länge	131 seconds
Redaktionsbüro	The Assembly Rooms
Post-Produktion	MPC LDN
Tonproduktion	Factory Studios
Produktionsfirma	Academy Films
Creative Director	Ian Toombs
Creative Director	Vivian Yong
Creative Director	Matt Skibiak
Creative Director	Dong Hao
Regisseur	Ian Pons Jewell
Art Director	Josh King
Art Director	Moon Qi
Agentur	Wieden + Kennedy
Agency Producer	Bernice Wong
Produzent	Joni Adams
Direktor Fotografie	Mauro Chiarello
Cutter	Gaia Boretti
Texter	Matt Meszaros
Texter	Ruby Li
Musik	Siren Music
Sounddesigner	Anthony Moore
Sounddesigner	Jon Clarke
Sounddesigner	James Utting
Executive Producer	MEDB RIORDAN
Music Composer / Arranger	Guy Farley
Music Producer	Sean Craigie-Atherton
Produktionsdesigner	Olly Williams