Amazon - "Graduation"

Grey West Venice, Vereinigte Staaten von Amerika

8060

Marke: Amazon
Länder: Vereinigte Staaten von Amerika

Werbende: Amazon

Titel	Graduation
Agentur	Grey West
Kampagne	Graduation
Werbende	Amazon
Marke	Amazon
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 7
Geschäftsbereich	Online-Verkauf, E-commerce
Story	Looking at old photos has the unique ability to take us back to a particular moment in time, evoking memories and nostalgia in a visceral way. Entitled ‘Graduation’, the heartwarming film brings to life the notion of ‘memories delivered’, evoking not only what a treasured memory looks like, but what it feels like. The 15-second spot follows a boy preparing to celebrate the first graduation in the family. Whilst viewers are led to believe it will be him donning the graduation cap, it’s revealed that it is in fact his mother who they are celebrating. Later in his room, the son reflects on the occasion, asking Alexa to ‘show me mum’s graduation photos.’
Philosophie	The shoot took place in Denmark, with Duncan directing on set alongside executive producer Kojo Abban. Due to the Coronavirus pandemic, the team had to work remotely with the agency and Great Gun USA’s executive producers in LA – whilst the client was based in Seattle. Working to accommodate time differences was thus vital. During pre-production, the team in Denmark completed casting and scouting during the day whilst speaking to the agency during evenings. The situation was reversed during the shoot, with days beginning at 10pm LA-time and continuing until the next morning. Despite such challenges, the team worked to make the shoot feel as traditional as possible, with Duncan also establishing a ‘zoom room’ to speak directly with the creatives and producers.
Medientyp	Interaktiv
Länge	15 seconds
Markt	Dänemark, Großbritannien
Head of Marketing	Kymber Lowe
Werbeleiter	Rachel Metscher
Video Production	Michael Sternoff
President	Alex Morrison
Chief Creative Officer	Rodrigo Jatene
General Creative Director	Rafael Gonzaga
Creative Director, Copywriter	Tres Colacion
Creative Director/ art director	Giancarlo Rodas
Texter	Deepika Desai
Art Director	Yeon Yoon
Leitender Produktionsverantwortlicher	James McPherson
Executive Producer	Mac Demy
SVP, Head of Business Affairs	Stephen Bernstein
Business-Manager	Angelique Vargas
VP Account Director	Bec Bowman
Produktionsfirma	Great Guns USA
Regisseur	Duncan Christie
Executive Producer	Thom Fennessey
Produktionsleitung	Clarissa Troop
Executive Producer	Kojo Abban
Produzent	Mads Noerfelt Marstrand
Direktor Fotografie	Jasper Spanning