| Titel | Gravity Cat |
| Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
| Agentur |
Tohokushinsha Film Corporation
|
| Kampagne |
Gravity Daze 2
|
| Werbende |
Sony Interactive Entertainment Inc.
|
| Marke |
Gravity Daze 2
|
| Posted | November 2017 |
| Geschäftsbereich | Videospielekonsolen
|
| Story | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film. We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor. The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
| Medientyp |
Fernsehen
|
| Creative Director |
Yuta Okuyama
|
| Planner Director |
Yusuke Amagai
|
| Planner Director |
Keita Togawa
|
| Planner Director |
Yuki Yokoi
|
| Account Executive |
Kiyomi Wada
|
| Account Executive |
Maiko Hayashi
|
| Produktionsfirma |
Tohokushinsha Film Corporation
|
| Produzent |
Takashi Aso
|
| Produzent |
Tatsuya Sunohara
|
| Produktionsmanager |
Takuya Omura
|
| Regisseur |
Show Yanagisawa
|
| Bild und Kamera |
Ryoken Okamura
|
| Beleuchtungsleitung/ Beleuchtung |
Atsutoshi Ueno
|
| Set Design
|
Yukiko Kuribayashi
|
| Art Production Director |
Shunsuke Okutani
|
| Offline Editing |
Etsuko Kimura
|
| Offline Editing |
Hanako Tabata
|
| Online lead |
Kenichi Sakai
|
| Sounddesigner |
Erito Ayaki
|