| Titel | Coughing Billboard |
| Agentur | DDFH+B Group |
| Kampagne | Listen to Your Lungs |
| Werbende | The Marie Keating Foundation |
| Marke | The Marie Keating Foundation |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 11 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you look closely at the typography, the letters reveal a serious message: ‘I had cancer’. |
| Medientyp | Case Study |
| Länge | |
| Chief Executive Officer (CEO) | Liz Yeates |
| Author | Edel McCabe |
| Creative Director | Roisin Keown |
| Creative Teammitglied | Adam McKiernan |
| Creative Teammitglied | Dean Ryan |
| Kundenbetreuer | Sarah Conlan |
| Etat-Planer | Derwin Myers |
| Produzent | Lily O Gorman |
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