Lung Association - Ontario - "The Unfun Balloon 4"

BBDO Canada

BBDO Canada Toronto, Kanada

6295

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Lung Association - Ontario
Länder: Kanada

Werbende: Lung Association - Ontario

Titel	The Unfun Balloon 4
Agentur	BBDO Canada
Kampagne	The Unfun Balloon
Werbende	Lung Association - Ontario
Marke	Lung Association - Ontario
Datum der ersten Ausstrahlung/Veröffentlichung	2018 / 8
Geschäftsbereich	Gemeinnützige Organisationen
Philosophie	Balloons have been a colourful, cheery part of celebrations since at least the late 1800s, but they can also alert people to serious hidden health conditions. Blowing up a balloon is a key health test that most people have been taking their whole life without realising it. The Lung Association - Ontario has partnered with BBDO Toronto to urge Ontarians to take “The Unfun Balloon” test. The new test is part of an effort to raise awareness of Chronic Obstructive Pulmonary Disease (COPD). An umbrella term for a group of progressive lung diseases including emphysema and chronic bronchitis, COPD is expected to become the third largest cause of death worldwide by 2020. It is estimated that 1.6 million of the approximately 3.2 million Canadians currently living with COPD don’t know it, preventing them from seeking out potentially life-saving medical treatment. Blowing up a balloon can be an indicator of lung health. The Lung Association is urging people who struggle with the task to visit theunfunballoon.ca to discover the additional symptoms and risk factors of COPD. The Lung Association is mailing The Unfun Balloon to GTA residents so that they can conduct the test at home, while an accompanying awareness campaign includes transit ads featuring an image of an uninflated balloon driving people to get more information about COPD at theunfunballoon.ca URL. The Unfun Balloon will also be available for free at select retailers, but any balloon can be used to take this new test making it very accessible and easy to do.
Medientyp	Verpackung, Marke & Design
Marketing	Peter Glazier
Marketing	Monica Kocsmaro
Art Director	Bryan Howarth
Chief Creative Officer	Denise Rossetto
Chief Creative Officer	Todd Mackie
Director	Chris Booth
VP, Group Account Director	Rebecca Flaman
Account Coordinator	Nasreen Mody
Account Director	Saloni Wadehra
Direktor Fotografie	Angel Navarro
Sound	Przemek Zalinski
Redaktionsbüro	Saints Editorial
Editor	Christopher Chang