| Titel | Reborn from the ashes |
| Agentur | LOLA MullenLowe |
| Kampagne | Reborn from the ashes |
| Werbende | Plátano de Canarias |
| Marke | Plátano de Canarias |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 12 |
| Geschäftsbereich | Obst, Gemüse |
| Philosophie | This Christmas campaign, created by LOLA MullenLowe Madrid, recreates through animation and images made with real ashes from the Cumbre Vieja volcano, a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming, courage, and hope. The ashes symbolize a future in which La Palma will be reborn from the volcano eruption. It is a very special tribute campaign to all the people from La Palma, made with the volcano's ashes, as a strong symbol of hope and reconstruction. |
| Medientyp | Fernsehen |
| Länge | |
| Executive Creative Director | Tomás Ostiglia |
| Stellvertretender Creative Director | Manuel Castillo |
| Stellvertretender Creative Director | Enrique Torguet Equipo |
| Creative Teammitglied | Elena Hernandez |
| Creative Teammitglied | Rodrigo Dominguez |
| Creative Teammitglied | Gines Gomez |
| Creative Teammitglied | Joaquín Cuadrado |
| Direktor Digitale Kreation | María García Campos |
| Planungsleiter | Lucas Rodriguez |
| Senior Planner | Dominika Weglarz |
| Etatdirektor | Antonio Martín |
| Account Executive | Paula Arranz |
| Produktionsleitung | Felipe Calviño |
| Produzent | Marina Saroka |
| Head of PR & Comms | Saskia Van Liempt |
| Communication Manager | Enrique Caballero |
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