François Claux
Art Director at TBWA\Paris
PARIS, Frankreich
TitelHarmless Guns
Agentur
Kampagne Les Armes Inoffensives
Werbende Dagoma
Marke Dagoma
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 1
Geschäftsbereich Drücker & Scanner
Story 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless.
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